How To Generate Blog Topic Ideas That Will Last for Months
A business blog is an integral inbound marketing part that can help your company generate leads and inform customers. Whether B2B or B2C, your blog can be a low-investment tool to increase your revenue.
However, today’s market is flooded with blog posts and content, making it challenging to reach the first search engine pages and stand out to attract readers. Let’s forget an outdated rule that you need to use as many keywords as possible and build your content around them to rank high.
While keywords are essential in lifting your website, focusing on a reader and delivering useful information show better results. The longer visitors stay on your page reading, the higher the chances of them turning into buyers.
You can check this article on how to make your business blog more relevant. I invite you to read it to have a general idea.
Another essential question many young businesses have - how often should you post on your blog?
The answer solely depends on your objectives and communication strategy. But most successful business blogs are updated every 2-4 times a week. However, in my opinion, if you’re a small company looking to increase your content marketing efforts, one time per week or two per month is enough as long as you invest in quality content.
Generally speaking, yes, the more you post, the higher your chances are to be ranked and increase consumer engagement. However, posting poor quality content, articles that repeat the same keywords and information will only make things worse.
The third and one of the most important parts of running a business blog is to come up with fresh and exciting ideas.
No matter how good you are at your niche, eventually, you might struggle to come up with new topics. I prepared a list of ways to generate topics that will ensure your SEO rankings and satisfy a curious reader.
Generating blog topics
Define main keywords
What describes your business best, and how does your audience find it? Here you should put yourself in the consumer’s shoes. Very likely, they won’t search for your company specifically but instead for a keyword, and based on that, they will find one of your blog posts that lead to your website.
So, how do you find the right keyword? First of all, you might want to invest in an SEO tool that could perform keyword research and determine keyword difficulty and ranking. Of course, don’t forget that you’re doing it for people, so think about what your potential customers search for when they search for similar businesses to yours.
Avoid stuffing a blog post with repetitive keywords. It’s better to find additional ones to use as synonyms.
Check what others have to say
By now, you should have your keywords, so go ahead to Google or another search engine of your choice. Put some keywords and see what results show up on the first pages. It can help you understand what people in your niche are searching for.
You can also check your competitors’ results and what topics rank high on their page.
Check Google question suggestions
‘People also ask’ is a great way to find related topics for your article. You can see what questions people usually ask and, based on that, develop a new and informative topic for your blog.
You might also want to pick a few of the listed questions to answer in your post because these questions are most frequently asked, increasing your chances that someone will click on your post.
Analyze your customers’ problems
This is the part where you need to be creative. To understand what questions and information your customers are looking for, you must know them.
Learn more about building a target audience for your business.
The easiest way is to engage with your customers on social media, see what their concerns are, maybe even conduct a survey. A more creative way is to check Quora and other online forums. People go there to get answers to their questions, and based on a question’s popularity, you can see how many people are interested in the subject.
Scan Twitter as it’s a great place to search for trends. You can see trending topics on the right side of the page or search for relevant hashtags.
Scan your analytics
There are great free tools such as Google Analytics to see how your content ranks. See what articles and posts receive the most views and clicks. What about them attracts people and makes them stay?
Can you take a similar concept and turn it into a new topic for a blog post? If the subject isn’t the driver in views, maybe it’s your headline? Whatever that is, try to recycle it and turn it into a freshly baked idea.
By now, you should have at least a few ideas for new content. This way of generating blog ideas, you will find relevant topics to cover that will likely rank high on search engines.
There are three more ways to boost your creativity and come up with blog topic ideas.
Alternative ways to create topics for business blogging
It’s not a secret method of creating ideas for your blog, but it can be helpful when your creativity pond is dry.
My only suggestion - don’t overdo it and stick to what’s relevant to your audience. Many people celebrate Christmas, but it’s nothing new. Think about how you can turn it into something your readers would be interested in.
For instance, if you sell a time management software solution for remote teams, maybe your topic could sound something like “X ideas to spark Christmas spirit working remotely.” It’s something from the top of my head, but you get the idea.
Everything from important events to holidays can be turned into an insightful and relevant piece as long as it resonates with your readers.
Educational content about your services
While this content might not rank high on search engines, it’s necessary to help your customers understand your product or service and establish credibility. Also, such content can work as an upper step on your sales funnel, so don’t discard those simple yet necessary topics.
Introduce your team and business story
People love stories. The narrative is what makes us remember things. And every company, even the biggest global enterprise, has a story to tell and the people behind it that create that narrative.
An additional benefit is that nowadays, people prefer businesses they can associate themselves with. So give your readers a chance to know and like you.
You can write your brand story, introduce people behind the scenes, share moments that make your company unique and familiar.
The creative process of generating topics for your business blog can be tricky. Even the most creative writers and content specialists struggle to come up with interesting yet SEO-friendly topics.
An experienced writer can be a solution to creating more relevant and evocative blog ideas. If you’re looking to expand your inbound marketing efforts, let’s chat.